A Three Waters Digital Case Study in Strategic Website Design
At Three Waters Digital, we believe a website should do more than just look good. It should reflect who you are, how you work, and make it easy for customers to take the next step, without friction, confusion, or barriers.
That philosophy is exactly why working with Ryo Finance has been such a rewarding project.
Mark Warren and the Ryo Finance team came to us with a clear goal: create a strong, independent digital presence that felt modern, personal, and genuinely helpful, while still operating within a broader finance ecosystem. This wasn’t about flashy design or clever tricks. It was about clarity, confidence, and building a website that truly supported how the business operates day to day.
The Challenge: Building Online Identity Without Overcomplicating Things
One of the key deliverables with the Ryo Finance project was navigating brand clarity.
Ryo Finance needed a website that:
Clear messaging
Reflected a more personal, relationship-driven approach to finance
Strong calls to action
A structure that supports future growth
Rather than dragging visitors through background context they don’t need, the site was designed to make the right next step feel obvious, whether that’s making a call, booking an appointment, or learning more before committing.
Sometimes good strategy is about what you leave out just as much as what you include.
Strong Foundations: Brand Clarity and Creative Collaboration
A big reason this project came together so smoothly was the quality of the foundations we were given.
The Ryo Finance team arrived with a clearly defined brand identity — a strong sense of who they are, how they want to be perceived, and how they want clients to feel when engaging with the business. That clarity made it far easier to translate the brand into a digital experience that felt authentic rather than forced.
The project was further strengthened through collaboration with Karri-Ann Fisher from Ecliptic Media.
Karri-Ann’s input helped ensure that messaging, tone, and visual direction stayed aligned, not just on the website, but across the wider brand ecosystem.
When strategy, creative direction, and digital execution are working together, the result feels cohesive rather than pieced together. This project was a great example of that synergy in action.
The Build: A Website Designed for Real Conversations
One of the most deliberate decisions made during the build was to remove friction and anonymity from the contact experience.
Rather than hiding behind generic contact forms, the Ryo Finance website was designed to encourage real, personal connection.
Key features include:
A prominent “Call Now” button on mobile, allowing users to speak to a real person with a single tap
Visible direct mobile phone numbers and email addresses, not buried behind forms
Multiple clear calls to action encouraging visitors to book an appointment directly
No anonymous contact forms, every pathway leads to a real conversation
Appointment bookings are handled through Acuity Scheduling, giving clients the ability to choose a time that suits them and engage while intent is high.
This approach reflects how Ryo Finance actually operates: personal, accessible, and people-first. The website doesn’t try to “capture leads”, it opens doors.
Built to Educate, Not Just Convert
The site was also built with long-term content and SEO in mind.
A properly structured blog allows Ryo Finance to:
Educate clients in plain English
Address common finance questions
Build trust before the first conversation
Improve search visibility across Bunbury and the South West
Rather than being an afterthought, content was baked into the structure from the beginning, giving the site room to grow organically over time.
A Website That Matches the Way Ryo Finance Operates
When you step back and look at the finished result, everything ties back to one central idea: clarity.
Clear brand identity
Clear messaging
Clear ways to get in touch
Clear next steps
By combining strong brand foundations from the Ryo Finance team, creative collaboration with Ecliptic Media, and a purpose-built digital execution from Three Waters Digital, the result is a website that genuinely reflects the business behind it.
Not louder. Not busier. Just better aligned.
Why Projects Like This Matter To Me
Three Waters Digital is intentionally hands-on. I work closely with every client, from strategy through to execution, because the best outcomes come from understanding how a business actually operates, not just how it looks on paper.
Projects like Ryo Finance are exactly why I do what I do. They’re built on trust, collaboration, and a shared focus on creating something that works now and into the future.
Thinking About Your Own Website?
One thing I see time and time again is businesses treating their website as a one-off project, something you build, tick off, and then leave alone until it’s clearly not doing its job anymore.
Often, websites don’t get attention until something breaks: enquiries slow down, competitors move ahead, or the site quietly falls behind how people actually search today. That shift is accelerating with AI-driven search, where platforms like Google increasingly prioritise clarity, structure, and genuinely useful content over sites that were built for a very different era of SEO.
A website isn’t something you buy once and leave until it dies, it’s more like a work vehicle. It needs servicing, refinement, and occasional upgrades to stay effective as the road changes around it.
In Ryo Finance’s case, the opportunity was to start fresh, to build a site that reflects how the business operates now, and is better prepared for how people will search and engage in the future. For many established businesses, the challenge is recognising that same opportunity before the website becomes a problem.
Not louder. Not flashier. Just clearer, more usable, and better aligned with what’s coming next.
